HOW (Hotel Operations Weekend) The festival is the first festival in Europe on the topic of hotel operations, which will be held on September 28 and 29, 2017 at the Falkensteiner Hotel Iadera in Petrčane near Zadar.The Festival will discuss global trends in hotel operations and business optimization models and improve communication and sales to customers. The HOW Festival is the only one in the region to bring together over 400 participants, mostly hotel directors, heads of operations and hotel departments in larger hotel companies and hotel directors in individual facilities. Also, it is the only one that discusses the daily hotel business, solutions that improve and modernize the same and global trends that attract new generations of tourists.The program is segmented on the first day in which there are panel discussions and lectures for all participants while on the second day parallel workshops are organized divided into hotel departments such as:Household:Outsourcing hotel laundry – is it worth it?Household organization – how to reduce cost while increasing staff efficiencyReception: “Seeking an authentic experience” – how can the reception bring the local way of life and experience closer to tourists?How is the technology implemented in the reception?Food and drink: How to increase usability and reduce food costs?How can hotel bars be profitable?Sales and marketing:Digital networks and web content – how important is it?… And other topicsTechnology:How to choose the right technology?… And other topics The aim of the Festival is to bring together representatives of tourism and hotel management from across the region, to present international trends in hotel operations and examples of good practice, and to provide entertainment and networking of participants. HOW is designed as a gathering of hotel directors, operations managers and hotel department heads to discuss and present the latest global trends in hotel operations in one place and how to implement them in everyday work.”Leading hoteliers in the region have expressed interest in presenting current trends and examples of successful practice, and we want to present global trends in hotel operations to participants, but also encourage them to implement new services and products. The very concept of the Festival is aimed at developing B2B business, networking of participants and raising the quality of hotel business and services. ”Points out the organizer Marina Franolić from the company Proficiscor dooSome of the over 50 confirmed regional and international experts of the HOW Festival 2017 are: Dalibor Šumiga, is an expert in behavioral and guerrilla marketing, consumer psychology and Google Ambassador, Frank Reul, Director General for Romania, Bulgaria and Macedonia AccorHotels / Orbis, Jacques L. Morand, Vice President for South East Europe, Hyatt International Hotels and Resorts, Piet Boogert, General Manager of Lloyd Hotel & Cultural Embassy, Joseph Jutt Ferlan, director of DoubleTree by Hilton Zagreb, Marko Lukicic, Member of the Management Board of Jadranka dd, Martin Gahn, director of Top Gahn Quality Coaching and many others.You can see the complete program as well as all information about the Festival at www.howfestival.com.