Hello, I’m Du dance, and meet you again today, the title is "how to play to the best effect of soft" had been intended to "the leaf Teng said what the release of the soft Wen best" as the theme, but the more I think is not appropriate, the title changed, after studying in www.admin5.com I will write soft text, this experience, share it, write this whole point, I hope you can read carefully.
one, what is soft text,
soft, refers to the concept of appeal, specific to the facts and truth of the way to make consumers into enterprise set thinking circle of consumer groups, with strong targeted psychological attack and feel the same emotional experience rapid realization of product sales mode. Soft Wen is a concept relative to the mandatory advertising, compared with hard advertising, soft Wen is called soft, subtlety lies in a "soft" word, it is a ruthless character behind a gentle appearance and not dew, and overcomes invisibly, when consumers find it is a soft Wen, already fell into the unsuspecting carefully designed "advertorial" trap. Can be divided into two categories, one is narrow, and the other is generalized.
1. narrow sense: refers to the enterprise spends money in the newspaper or magazine and so on propaganda carrier carries on the pure character advertisement. This definition was an early definition of what is called paid text advertising.
2. broad definition: refers to the enterprise through the planning can enhance the corporate brand image and visibility published in newspapers and magazines or Internet publicity carrier, or can promote the enterprise sales has a propaganda, interpretation of articles, including specific news reports, articles, essays, advertising pay depth case analysis etc..
general advertisement is a soft with less investment, attract potential consumers eyeball, enhance product sales force, improve the reputation of the product, in the soft, subtle, realize the strategic tactical purposes, consumers buy advertising guide.
two, why do people write soft text,
the first reason is that hard advertising effect is reduced, when the "hard advertisement boast" type (traditional advertising), on television, newspapers, Internet, outdoor advertising and other media and arranged in a crisscross pattern blossom everywhere, the advertising itself has become a psychological burden of the public, a visual and auditory pollution. Reject mass advertising on the traditional advertising effect has tended to grow with each passing day, low.
is self-evidentThe second reason is that the
fee is much lower than the media on the soft hard advertising, soft input and output in the fund is not very strong under the condition of more scientific and reasonable, so that enterprises in the pay relatively low costs, can quickly start the market.
third is the webmaster wrote it soft, soft in connection with, if the article is excellent websites reproduced, the chain and the weight increased rapidly, with a soft words, but the words are.