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You can’t make every member happy . . . you’re not a taco

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Ricky Nelson hosted a Garden Party and informed us “Ya can’t please everyone, so ya gotta please yourself.” John Lydgate, a 14th-century poet, is credited with “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” And 21st century phenom giphy.com has given us “You can’t make everyone happy…. you’re not a taco.” Try harder, do more. While we all have a grasp on the concept, it’s very hard to put into practice in real life, let alone your credit union. The idea that we can appeal to everyone is difficult to let go of, as we see the value in the value prop: Serve every member your best, and then the credit union will have excellent growth. This sounds wonderful but, history has shown us, is not possible. In order to matter to the people you’re talking to, you have to show value. And value can be defined very differently depending on the person. So one generic message will never be the right message for all.Filene Research Institute shared their findings for growth in one of their most recent reports, addressing best practices for growing your membership long-term. And while you can’t effectively serve and sell to everyone, some strategies are more effective than others in offering superior member services to the majority of people, the majority of times:There is No “We” in Tacos: Not Everyone is Your TargetOnce you realize that not everyone is your target member, you can better focus on ones who are. In the world of marketing, this exercise is often referred to as Persona Development. A “Persona” is a fictional representation of an actual member and includes traits, demographics, shared interests and characteristics about this target representation. Personas are vital to the success of a marketing campaign and product offering/development as they drive decisions throughout the organization. They do so by taking member needs and bringing them to the forefront of planning, providing the team with a clear, concise understanding of goals and capabilities of your target market. Then, instead of having to work on programs and services for all possible members, you can focus on doing an exceptional job for the personas that best represent your most common (and lucrative) members. continue reading »last_img read more

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Big family home in Brisbane’s fastest selling suburb up for grabs

first_imgThe striking black and white kitchen at 4 Willis Close, Keperra. Picture supplied.The master bedroom has a walk-in robe and ensuite, while the other three rooms are large and have built-in wardrobes.The open plan lounge, dining and family areas flow out to a back deck, with views over the estate.Other features include high ceilings and polished timber floors. The lounge room at 4 Willis Close, Keperra. Picture supplied.The house has been repainted and a new kitchen and split-system airconditioning installed in the time they’ve lived there.The striking black and white gourmet kitchen has stone benches, sleek cabinetry and stainless steel appliances. The back deck on the house at 4 Willis Close, Keperra. Picture supplied.That’s because their 12-year-old will start secondary school next year.The Scomazzons “pounced on” the property when it became available for sale after renting it for several months.“We were in love with where we were, so we bought it,” Mrs Scomazzon said.“I just thought ‘This is home’.”More from newsFor under $10m you can buy a luxurious home with a two-lane bowling alley5 Apr 2017Military and railway history come together on bush block24 Apr 2019 This family home at 4 Willis Close, Keperra, is for sale. Picture supplied.KNOWING how fast houses sell in Keperra, it’s no wonder Lisa and Richard Scomazzon are reluctant to let go of their cherished family home.After nearly 11 years at 4 Willis Close, the couple have decided it’s time for a change, but Mrs Scomazzon can’t hide her emotion.“It’s a bit bittersweet, but time for new beginnings,” she said. “We’re just looking at downsizing and moving closer to the high school.” One of the bedrooms at 4 Willis Close, Keperra. Picture supplied.The house is on a 591sq m block with low maintenance gardens.Houses take an average of 11 days to sell in Keperra, making it the capital’s fastest selling suburb. “It’s handy to everything, only 10km to the city, you’ve got Brookside shopping centre close by, beautiful cafes and restaurants – and it’s a fast developing suburb,” Mrs Scomazzon said.Keperra has a median house price of $537,250, according to property research firm CoreLogic.last_img read more

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Gomes going from the Lane

first_img Press Association Tottenham have announced that goalkeeper Heurelho Gomes will be leaving the club at the end of his contract. The 33-year-old Brazilian arrived in 2008 to much fanfare in a £7.8million deal, playing a key role in Spurs’ run to the Champions League quarter-finals three years later. However, Gomes made the last of his 135 appearances for the north Londoners in November 2011 and will be leaving the club this summer. center_img A statement on the club’s official website, www.tottenhamhotspur.com, said: “Heurelho Gomes is to leave the club at the conclusion of his contract next month and we would like to wish the popular goalkeeper all the best for the future.” Gomes has acted as third-choice goalkeeper behind Hugo Lloris and Brad Friedel in recent seasons and made nine Bundesliga appearances on loan at Hoffenheim last season. last_img read more

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Perry routs Allderdice in first real city test

first_imgby Malik VincentDespite losing several players to graduation after last season, defending City League champ Perry came into  the Oct. 7 showdown against Allderdice with two consecutive wins and a tie with Brashear for the league lead.Traditionally, the Commodores offer a pass-happy offense that can dominate at any time. But against Allderdice (2-2, 2-4) they did it with defense under the Friday night lights at Cupples Stadium on the South Side with an easy 27-12 victory over the pre-season favorite Dragons. Deacon Blackwell opened the scoring for Perry (4-0, 4-2) on a 13-yard fumble recovery return in the first quarter. Then, defensive back Donte Marcus scored on an interception return from 48 yards away.Their final score came on a pick that was taken 92-yards by Ahmad Turner in the final quarter.In fact, it wasn’t until the fourth quarter that Perry scored on offense, with a 51-yerd touchdown pass from senior quarterback Darelle Carson to Daron Clark—making the score 21-6.“Their defense is so tough,” Carson said. “We had to overcome the fact that their big up front and the fact that they have a good secondary. Their good defense was definitely a challenge for our offense in this game.”Carson, who has replaced last year’s New Pittsburgh Courier Offensive MVP Greg McGhee, has taken off in his first season as a starter. So far he’s completed 37 0f 74 passes for 613 yards with 7 touchdowns and 5 interceptions.Allderdice scored an 87-yard pass to William Graham from Bishop Gethers in the second quarter. Then, Sean Monroe took the ball in from 4 yards away in the fourth.“We played Perry football at its finest,” Perry coach Bill Gallagher said.“We knew we had to gut it out in the second half and establish our run game. We kept working and put our nose to the grindstone and got ourselves a victory.”OTHER GAMES:Westinghouse 34, Langley 28Westinghouse continued its resurgence by winning their third game of the season against Langley, 34-28, on Oct. 7.Their first score of the game came on an 89-yard kickoff return by Antonio Harden in the first quarter.Then, Kevin Wilson—who would be on the receiving end of three touchdown passes on the day—started off his scoring with a 45-yarder from Ron Brown in the third.Later in the quarter, he and Brown would hook up for an 18-yard pass. He’d then close out the scoring for the Bulldogs (2-2, 3-3) with a grab that was thrown by Dontae Jones.Jones also scored on a run from one-yard away earlier in the fourth.*Brashear stayed atop the league standings with a blowout win against Carrick, 52-6.*University Prep (USO) continued their success with their fourth consecutive victory against nonconference Pius X, 24-12, on Oct. 8 at Cupples.*Oliver lost, 41-28 to nonconference Mercyhurst Prep on Oct. 8 at Cupples to remain winless and in next-to-last place.(Follow our continuing coverage City League Football and add your comments at: www.newpittsburghcourieronline.com.  E- mail Malik at [email protected] LEADS COMMODORES—Perry quarterback Darelle Carson scrambles for a gain against Allderdice. Carson was 9 of 14 passing and threw one touchdown pass in the Commodores 27-12 win over the Dragons. last_img read more

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Marvin Miller gets to the Baseball Hall of Fame…but no Curt Flood

first_img(NNPA)—When it was announced on Dec. 8 that the late Marvin Miller, the first executive director of the Major League Baseball Players Association (MLBPA), had finally been inducted into the Baseball Hall of Fame I let out a yell of glee! Finally, an individual who did so much for baseball and knocked down so many walls has been recognized. Transforming an organization—the MLBPA—that was barely functioning into one of the most important labor unions in the USA was no small feat. And opening the door to free agency, which he and his leadership team mastered through brilliant strategy, fundamentally changed baseball.What was missing in all the excitement was the recognition of the first ‘soldier’ out of the foxhole who, in an act of great courage and sacrifice, laid the foundation for the victory that Miller was able to bring about. Of course, I am referencing the late Curt Flood.Curt Flood, an African American outfielder for the St. Louis Cardinals, was faced with a forced trade to the Philadelphia Phillies. This was in the late 1960s when baseball players were de facto owned by their teams (due to the “reserve clause”). Flood refused the trade and went to Marvin Miller seeking support. Miller and other leaders of the MLBPA asked Flood some tough questions, including whether he was truly ready for the risks associated with taking such a stand. Flood convinced Miller, as well as player leaders such as Roberto Clemente (Pittsburgh Pirates), that he was ready. And he then received their full support.Flood fought a multi-year court battle, ultimately ending in the Supreme Court, trying to end the reserve clause and institute free agency (the ability of a player, after a specific period of time, to offer his services to the highest bidder). He was ultimately defeated in one of the strangest US Supreme Court decisions ever recorded. Flood was exiled from baseball; went into a tailspin; but, with the help of his second wife, actress Judy Pace and other key friends, was able to reestablish his life. He passed away in 1997.Flood’s case, though going down in defeat, shook up the baseball world and discredited the reserve clause system. It laid the foundation for the strategy employed by Miller a few years later to crack the system and introduce free agency. It is as a result of the courage of Flood and the strategy of Miller that Major League players were able to gain the incredible salary improvements seen over the last four decades.I have, for quite a long time, felt that both Miller and Flood should have been admitted to the Baseball Hall of Fame. Both of them, in different and related ways, changed baseball as an industry. Miller’s induction was a great victory, hands down. Flood, however, was the first soldier out of the foxhole; a Rosa Parks-like figure in baseball who knew that though the odds were stacked against him, he was prepared to stand firm.How could that not merit being admitted into the Hall of Fame?(Bill Fletcher Jr. is the executive editor of globalafricanworker.com and the former president of TransAfrica Forum.)by Bill Fletcher Jr., For New Pittsburgh Courierlast_img read more

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